Basilica Block Party//Musical Sins

Description

Every year, the Basilica of St. Mary puts on a big block concert for charity.

To unite rock and religion in a real way, we created a campaign about the one thing they have in common: sin.

Calling the concert Your Ticket to Musical Redemption, we had people confessing musical “sins” in print, out of home, and to the Big Man himself.

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We partnered with artists to create a massive hand-painted rooftop confession that the Man Upstairs couldn’t help but notice.

Sky-facing bus stop confessions and a miles-high Save The Date followed.

 

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