Every year, the Basilica of St. Mary puts on a big block concert for charity.
To unite rock and religion in a real way, we created a campaign about the one thing they have in common: sin.
Calling the concert Your Ticket to Musical Redemption, we had people confessing musical “sins” in print, out of home, and to the Big Man himself.
We partnered with artists to create a massive hand-painted rooftop confession that the Man Upstairs couldn’t help but notice.
Sky-facing bus stop confessions and a miles-high Save The Date followed.
